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Vermouth in its native role: bittersweet wine over ice, opening a Turin evening.
Turin, Italy, 18th century
Turin invented the habit along with the drink: Carpano's 1786 shop turned pre-dinner vermouth into a civic institution.
Aromatized, fortified wine in its aperitivo styles: lighter, brighter bottlings meant for ice, a splash of soda, and an olive on the side.
Wormwood and citrus peel over fresh wine; bittersweet, low-proof, and appetizing by design.
Did you know
Carpano's vermouth reportedly won over Turin's royal court, and the city's fashionable cafes took to serving it around the clock.
Also known as: martini fiero, martini rossi floreale, martini & rossi floreale, martini rossi fiero, martini & rossi fiero
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